
Many of us don't know the story behind what many of us eat during breakfast, and that is cereal. Cereals became popular to eat for breakfast in the 1900's because it was promoted specifically for vegetarians. At the time, most people would eat for breakfast eggs, bacon, sausage and beef. Cereals gave the advantage of a breakfast without that much protein and fat, a good alternative for the vegetarians. As you may have imagined, the ones behind the idea of this cold breakfast started with a vegetarian movement that took place in the ending of the nineteenth century. Most of the people from the movement were people that belonged to the Seventh-day Adventist Church, including the founder of Kellogg's , William Keith Kellogg. In 1863, James Caleb Jackson created the first breakfast cereal named Granula which had very little success.
In 1877, John Harvey Kellogg, operator of the Battle Creek Sanitarium in Battle Creek, Michigan accidentally created corn flakes by leaving a batch of boiled wheat soaking overnight and rolling it out. He gived this product to his patients at the hospital, and later his brother Will Keith Kellogg, took the corn flakes to sell as a cereal for the Kellogg Company, founded in 1906. Today both Kellogg and their competitor Post, have their headquarters in Battle Creek, for which the city is nicknamed ''cereal city''.
General Mills started selling cereals in 1924 (sold in South America as Nestle), and from then, the cereal companies made their commercials targeted for children. To help promote this, Kelloggs as well as General Mills, created several animal mascots for each cereal. Tony the Tiger was made for Frosted Flakes, Sam the Toucan was made for Froot Loops, the Trix Rabbit, Lucky Charms, as well as others.